Insaytia. Human-Centric Space.

AI can predict, but often misses the why.
I help companies decode behavior in context, design smarter strategies, and build predictive models grounded in how humans actually think and decide.
Behavioral analytics. Interpretable ML. Consulting for companies that want more than just accurate numbers.

Predictions powered by machine learning. Understanding powered by psychology.

Service

Human-Centered Research & Strategy (HxS)

Behind every behavior lies a story.
My work is to uncover its essence — to understand what drives people, what they need, and how to create solutions that fit seamlessly into their world.

I combine psychology, behavioral patterns, and interpretable AI models to uncover connections that don’t get lost in spreadsheets and turn them into tailor-made concepts and products. My experience also includes working with sensitive and challenging data, where ethical handling and careful annotation are crucial for building reliable, real-world AI solutions.

It’s not just about finding answers, but about asking the right questions. Whether you’re creating a new product, service, or strategy, I help you find a direction that carries both a human dimension and strategic value.

HxS - Human & Strategy

I connect psychology, machine learning, and creative thinking to turn complex questions into clear concepts and strategies that work in the real world.

About me

I am Michaela Valachová PhD., and I am the founder of Insaytia. With my background in social research and business, I reflect on human behavior and apply psychological insights across industries.

In an era where the boundaries between disciplines are blurring, I bring a unique approach to data that goes beyond traditional "data-driven" models. My approach is human-centered, meaning I help your startups and teams not just process data, but truly understand the human behavior that generates it, so you can create products people genuinely want and need.

I have expertise in risk behavior psychologymachine learning, interpretable AI, and working with sensitive data. My experience with annotating and training models on challenging and sensitive texts allows me to design solutions that are not only accurate but also ethically sound and reliable.

I don't focus on static reports; my goal is to create dynamic, interactive tools and applications that visualize psychological models, support decision-making, and help optimize products and services. I believe the future belongs to experts who can connect technology with a deep understanding of people—and that's exactly what I provide.

Michaela Valachova

Why Insaytia?

I combine tech expertise with deep insights into human behavior, delivering solutions that are both innovative and grounded in understanding real-world dynamics.

Experience

Built on Research. Calibrated for You.

With a background in research and consulting across fields like finance, marketing, and industry, I create solutions grounded in psychological science. My tools combine academic rigor with machine learning and are custom-calibrated to your audience, product, or team.

Innovation

Psychology Meets Machine Learning

I design intelligent tools that don’t just predict — they understand. By blending behavioral science with explainable AI, I create prototypes that reveal real human patterns, not just abstract outputs.


Exploratory Tools with Strategic Impact

Each of my apps begins as an exploratory demo — but evolves into a tailored solution. Whether you need user insights, persona modeling, or decision-support systems, I turn early-stage ideas into actionable, data-driven tools.

Contact Me

I will help you with analytical & creative solutions for your business.

Email

info@mvalachova.com

Phone

+421 903 980 761

Address

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