Capabilities:
Training and validating predictive models (classification & regression)
Model explanation (SHAP, PDP, feature importance)
Shiny app development to explore models interactively
Model performance reporting
Trait-based audience profiling & segmentation
Psychological personas built on data, not assumptions
Customer journey insight rooted in behavioral patterns
Use cases:
Understanding your top users’ motivational styles
Mapping personality profiles to feature engagement
Helping HR or L&D teams understand employee well-being, employability skills or personality profiles
Who I help?
Product teams, mental health platforms, HR analytics ...
