HxS

Human-Centered Research & Strategy

Not soullessly data-driven. HxS is context-driven, human-aware a idea-powered.

AI can estimate what might happen. I’ll show you why — and how to turn it to your advantage.
I combine psychology, behavioral analytics, and interpretable machine learning to create models and strategies that respect human reality.

It’s not just about accuracy — I look for the connections machines can’t see and transform them into stories, ideas, and solutions that you and your team can truly understand.

Whether it’s understanding your customers, anticipating their reactions, or designing tailor-made concepts, I help you turn insights into products and strategies that work.

HxS1

Basic Behavioral Insights

Gain a quick and clear understanding of the motivation and behavior of your users or target group.
I analyze existing survey data using reliable, evidence-based tools. The outcome is a clear dashboard and a concise report that help you better target your marketing, HR, or product activities.

Who is it for?
For teams that need a fast, effective overview without conducting extensive research.

*Expertise:

Socially aversive traits & personality models

Cyber abuse & risk behavior

Motivation & Basic psychological needs

Dispositional mindfulness & subjective vitality

Employability


 



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HxS2

Predictive Analytics with Psychological Context

Predict behavior and uncover the key factors that shape it.

I combine advanced machine learning models with psychological profiling and interpretation using Explainable AI methods (SHAP, PDP). The results are visualized through interactive tools and reports that support better decision-making and help optimize your products or services.

Who is it for?
For example, companies seeking a deeper, research-backed understanding of customer behavior or insights into potential future employees.

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HxS3

Comprehensive Research, Strategic Design & Prototyping

From research design to interactive decision-support applications. I integrate evidence-based insights directly into your products or services.

You don’t need academic papers — you need actionable insights. I apply rigorous research methods to help you make better decisions and truly understand your audience.
The findings are then transformed into interactive applications and visualizations that allow you to test scenarios and support strategic decision-making.

*Extra tip – If you want to test your idea quickly and visually, I also offer Prototypes: interactive tools that demonstrate how your data solution or product could look and function before full-scale development.

Who is it for?
Organizations, startups, and teams in need of in-depth research and comprehensive data solutions to drive innovation and strategic growth.




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I am interested in HxS 
HxS services description

Human x Strategy

Price list & other details
HxS1

Objective: Gain a basic understanding of the motivational and behavioral patterns of your target group.

  • Process:

  • Analysis of existing surveys or basic data

  • Identification of key motivational styles and segmentation based on measured characteristics

  • Visualization of key insights in clear, accessible charts

  • A brief report with recommendation for HR, marketing teams or other stakeholders

Output: A quick yet informative dashboard plus a clear summary of main findings and suggested next steps.

*Price : From 1200€
HxS2

Objective: Predict customer or target group behavior and understand the key factors influencing it.

Process:

Advanced modeling (machine learning algorithms) based on combined data sources (surveys + behavioral records)

  • Model interpretation using SHAP, PDP, and other Explainable ML tools

  • Psychological profiling and segmentation with emphasis on practical context

  • Visual storytelling and interactive dashboards for internal use and decision support

Output: Detailed analysis, model interpretation, and recommendations for optimizing products or services.

*Price starts at €3,000 (comprehensive analysis, multiple data sources, research design, segmentation, interactive dashboard)
HxS3

Objective: Deliver a comprehensive solution from research design through data analysis to interactive decision-support tools.

Process:

  • Design and validation of research instruments, data collection, and preparation

  • Comprehensive data analysis using advanced ML algorithms and statistical methods

  • Interpretation of behavioral models focusing on specific topics (e.g., motivation, risk behavior, employability, mental well-being)

  • Development of interactive applications for exploring results and simulating scenarios

  • Support for implementing findings into strategy or product development

Output: A fully visualized, tailor-made project combining research, data analytics, and UX tools for maximum impact.

Price starts at €5,000 (multi-phase project including research, predictions, strategy design, and interactive internal-use tools)
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